Is That A Business Continuity Plan in Your Pocket…Or A Bunch of Jargon?

Is That a Business Continuity Plan in Your Pocket or a Bunch of Jargon?

Technology is full of difficult jargon. To further complicate things, certain terms are often used in a different context between one publication or service provider and the next. An example of this is the usage of backup, disaster recovery, and business continuity. These terms are commonly used interchangeably, often resulting in confusion. In an effort to alleviate some of this confusion, let’s describe each physical process. You will see an overlay among all three, although they are each different processes.

Backup – In IT lingo, the most basic description of backup is the act of copying data, as in files or programs, from its original location to another. The purpose of this is to ensure that the original files or programs are retrievable in the event of any accidental deletion, hardware or software failure, or any other type of tampering, corruption and theft.

It’s important to remember that the term “backup” refers to data only and doesn’t apply to the physical machines, devices, or systems themselves. If there were a system failure, disk crash, or an onsite physical disaster, all systems would still have to be replaced, rebuilt, and properly configured before the backed-up data could be loaded onto them.

Disaster Recovery – Backups are a single, albeit crucial, component of any disaster recovery plan. Disaster recovery refers to the complete recovery of your physical systems, applications, and data in the event of a physical disaster like a fire; hurricane or tornado; flood ; earthquake ; act of terror or theft.

A disaster recovery plan uses pre-determined parameters to define an acceptable recovery period. From there, the most satisfactory recovery point is chosen to get your business up and running with minimal data loss and interruption.

Business Continuity – Although backup and disaster recovery processes make sure that a business can recover its systems and data within a reasonable time, there is still the chance of downtime from a few hours to many days. The point of a business continuity plan is to give businesses continuous access to their technology and data, no matter what. Zero or minimal downtime is the goal.

Critical business data can be backed up with configurable snapshots that are instantly virtualized. This allows files, folders and data to be turned on and restored in seconds. Bare metal restores of hardware, where an image of one machine is overlaid onto a different machine, is also utilized along with cloud replication for instant off-site virtualization.

Many businesses also keep redundant systems and storage at a different physical location than their main site as part of their business continuity process. They may also outline procedures for staff to work remotely off-site. Some businesses or organizations may go as far as to have printed 

Breaking News: Downtime Kills Small Businesses

Breaking News: Downtime Kills Small Businesses

Downtime is bad news for any business whether big or small.

A recent two-hour New York Times’ downtime occurrence sent Twitter ablaze and their stock price plummeting.

Google going down for one to five hours resulted in lost revenue up to $500,000 and decreased overall web traffic by 40%.

We know what you’re thinking. Holy crap, Google makes $100,000 an hour? Yeah… insane, huh?

While the hourly cost of downtime for a small-to-medium sized business won’t be nearly as large as that astronomical Google figure, downtime is often more detrimental to smaller companies. Smaller enterprises are more susceptible to downtime and are neither large nor profitable enough to sustain its short and long-term effects.

Downtime Leads to Unhappy/Unproductive Employees

Even the happiest of employees become dissatisfied when they can’t perform basic day-to-day job functions or properly service customers or clients.

While some employees may use downtime as an excuse to lean back, put their feet up, and comfortably collect their hourly pay, we’re talking about those employees who come to work to actually work.

And don’t forget your IT guy or tech crew. They can’t necessarily sit back and twiddle their thumbs when downtime occurs because they’re typically taking the brunt of the storm. They will ultimately grow tired of the daily routine of having to put out fires and having neither the additional manpower nor resources to change things for the better.

These things lead to high employee turnover and the expenses that come with training and re-training a revolving door of employees.

Downtime Leads to Customer Dissatisfaction

Customers and clients grow weary whenever critical components of your operations – or the services they either expect or pay for – cannot be accessed.

Nearly 50% of customers will move on to a competitor if they encounter downtime of five minutes or more. These customers represent significant lost revenue.

While some suggest this is a bigger problem in the retail sector, other types of businesses are impacted as well. Have you ever clicked a link from search engine results only to quickly bolt when the page didn’t load, you couldn’t complete an online transaction, or you were greeted with a “Technical Difficulties – Be Back Up Soon!” message?

Did you give up on finding what you were looking for or did you wait it out? You did neither. You went back to Google and found someone else offering a similar service or product that satisfied your yearning for instant gratification.

Downtime Ruins Your Reputation

One of the most commonly overlooked consequences of downtime is the hit your company’s reputation takes online. In this age of social media, one person’s bad experience is broadcast to dozens or even hundreds of followers. Bad news spreads faster than ever and has lasting repercussions.

Understand How Data Losses Happen – In Order to Prevent Them!

Small business owners are often worried about data loss. Rightly so, because data loss has the potential to wipe out a business. We have identified the most common forms of data loss so you can see how they fit into your business and assess the risks related to each of these pitfalls.

1. Human Error – Human error – by way of unintentional data deletion, modification, and overwrites – has become much more prevalent in recent years. Much of this is the result of carelessly managed virtualization technology. While virtualization and cloud computing have enabled improved business continuity planning for many businesses and organizations, humans must still instruct this technology how to perform. The complexity of these systems often presents a learning curve that can involve quite a bit of trial and error. For instance, a support engineer may accidentally overwrite the backup when they forget to power off the replication software prior to formatting volumes on the primary site. They will be sure to never do that ever again, but preventing it from happening in the first place would be more ideal.

2. File Corruption – Unintended changes to data can occur during writing, reading, storage, transmission and processing – making the data within the file inaccessible. Software failure is a leading cause of data loss and is typically the result of bugs in the code. Viruses and malware can also lead to individual data files being deleted and hard drive partitions being damaged or erased.

3. Hardware Failure – Storage devices may be at risk due to age, or they may fall victim to irreparable hard-disk failure. Viruses and hackers can also potentially shut down a hard drive by inserting undeletable malicious code and huge files via open, unprotected ports. If these malicious programs cannot be deleted, the entire hard drive may have to be reformatted, wiping out all the data.

4. Catastrophic Events/Theft – The threat of catastrophic events such as fire, flooding, lightning and power failure is always a concern. Such events can wipe out data in a millisecond with no warning. Theft is also a data loss risk that companies must address. While advances in technology like anytime/anywhere connectivity, portability and the communication/information sharing capabilities of social media and crowdsourcing have revolutionized business – the risk for theft is even greater due to this increased accessibility. More people are doing daily business on their laptop, iPad and mobile phones. They are also carrying around portable media like thumb drives, USB sticks and CDs. Physical theft of any of these devices can spell big trouble.

Data loss is as unique as the various sources from which it comes. The key is to identify the areas in which your business is weak and work towards a mitigation plan for each one of them. An MSP can act as a trusted partner in such cases, holding your hand through the process of safeguarding your data.

8 Cold Hard Truths for SMBs Not Worried About Disaster Recovery and Business Continuity

The foundation of any successful business continuity solution is the ability to retrieve data from any point in time from anywhere. When the topic of data recovery and business continuity comes up, you get the feeling that many decision makers at smaller businesses and organizations wish they could channel their inner six year old, simply cover their ears, and sing "La, la, la. I Can't Hear You. I'm Not Listening."

Everybody thinks bad things only happen to other people. Just because we hear about a fatal car accident on the morning news, doesn't mean we fixate on that news when we ourselves get into a car and drive to work.

So no matter how many times the owner or executive of a small to midsize business (SMB) hears of other small businesses being crippled by hurricanes, tornados, fires, or flooding, they aren't necessarily overcome with fear to the point that they feel an urgency to take action.

Sure, they may think about backup and data recovery solutions a little more that day, but not enough to initiate immediate change or reverse a lenient approach to their processes.

If you fall into this category, here are eight cold hard truths to consider

• It isn't natural disasters or catastrophic losses like fires that take down small businesses but something far more sinister – malware. Cyber attacks through malware have grown exponentially in the past four years. Malware is hitting everything from PCs to Macs to mobile devices and it's inflicting damage.
   
• Over half of the small businesses in the U.S. have experienced disruptions in day-to-day business operations. 81% of these incidents have led to downtime that has lasted anywhere from one to three days.
   
• According to data compiled by the Hughes Marketing Group, 90% of companies employing less than 100 people spend fewer than eight hours a month on their business continuity plan.
   
• 80% of businesses that have experienced a major disaster are out of business within three years. Meanwhile, 40% of businesses impacted by critical IT failure cease operations within one year. 44% of businesses ravaged by a fire fail to ever reopen, and only 33% of those that do reopen survive any longer than three years.
   
• Disaster recovery solution providers estimate that 60% to 70% of all business disruptions originate internally – most likely due to hardware or software failure or human error.
   
• 93% of businesses unable to access their data center for ten or more days filed for bankruptcy within twelve months of the incident.
   
• In the United States alone, there are over 140,000 hard drive crashes each week.
   
• 34% of SMBs never test their backup and recovery solutions – of those who do, over 75% found holes and failures in their strategies.

It's critical that small businesses review their backup and disaster recovery processes and take business continuity seriously. Given the vulnerabilities associated with the cloud and workforce mobility, the risk of critical data loss today is quite serious and firms must be truly prepared for the unexpected.